Purpose of notification

„I-TAXI NAVIGATOR“ d.o.o. from Zrenjanin (hereinafter: I-TAXI) will provide the service of ordering taxi transportation through the user application I-TAXI (hereinafter: Service) to all users of the application (hereinafter: User/s).

The application is for legitimate individual use only.

We process your personal data to allow you to use all the benefits of using I-TAXI application for users and I-TAXI web site.

The purpose of this notice is to acquaint you with the way in which I-TAXI uses your personal data. It provides information on how we collect, use, store and otherwise process personal data, and in order to enable you to use the I-TAXI aplication and I-TAXI web site.

This notice is issued in order to comply with the General Data Protection Regulation (GDPR) and the Personal Data Protection Act (ZZPL).

I-TAXI supports the rights provided by the GDPR and ZZPL. We believe that you have the right to fully control your data, regardless of your physical location.

Personal data is any data relating to a natural person whose identity has been determined or identifiable, such as personal name, age, photograph or location. Data that is anonymized is not considered personal data.

Processing is any action or set of actions performed with personal data or their aggregates (e.g., collection, storage, use, duplication, publication, deletion, or destruction).

By accepting these conditions, the User confirms that he is aware and agrees that „I-TAXI“ may collect, process and forward personal data of the User for the purpose of activating and using the Service.


About us

In this notice, „I-TAXI“, „we“ and „ours“ refer to „I-TAXI NAVIGATOR“ d.o.o., based in Železnička street, number 84, Zrenjanin, Serbia.

I-TAXI is in certain cases the operater in the processing of your personal data; in certain cases a joint operator with I-TAXI service providers and traders; in certain cases it is the processor of your personal data, while in certain cases it is only the recipient of your personal data. This will be explained in more detail below.

Questions, complaints, requests for exercising your rights and additional information regarding the Privacy Notice and Personal Data Protection at I-TAXI can be obtained at the following e-mail address:

We have designated a Personal Data Protection Officer (DPO), who is responsible for ensuring that I-TAXI processes your personal data in accordance with applicable regulations. Sonja Stojanović is our person for personal data protection and her e-mail address is:


The personal information we collect

Personal information you give us:


When you register on I-TAXI application, we collect information about you, including, but not limited to, your name, e-mail address, your mobile phone number, information about your vehicle (for service providers). Also, I-TAXI and the application can collect your photo.

Your personal data processed for the purposes of registration, to provide you with all the benefits that are provided to our service users and inform you about our services and other benefits or opportunities offered by I-TAXI aplication.

Use of I-TAXI services using the application

The service is designed for customers who own mobile phones with the Android operation sistem (from 5.0 version) as well as a mobile telephone with the iOS operation sistem (from 3.0 version).

In order for the User to access the Service, he must have an active internet connection (data transfer or Wi-Fi).

I-TAXI is not responsible if internet traffic is not active on the mobile device. Internet traffic implies a continuous flow of data traffic that is required for active use of the Service.

The User may receive new versions of the Application automatically, if the User sets up his device to automatically receive new versions of the Application.

Acceptance of these Terms of Use is a prerequisite for registration of the User.

Downloading, registering and using the application is free and independent of any purchase and sale of goods and services.

I-TAXI reserves the right to temporarily or completely suspend or reduce the quality of use of the Service due to troubleshooting, maintenance and construction or overloading of the use of the Service.

I-TAXI may contact the User in connection with the activation, registration of the Service and the provision of information about the Service.

When using I-TAXI services over I-TAXI applications we need to process your personal data to provide you with the best possible service and expirience. That personal information include personally identifiable information, data, contact details, location information, vehicle information and other data about the vehicle (for service providers) and ratings of Service Users / Service Providers.

We are a operater in the processing of personal data when service providers use the I-TAXI application for drivers, but we are also joint operaters in the processing of personal data with service providers when Service Users use the I-TAXI service.

Video surveillance

Cameras are installed on some of the service providers’ vehicles. The camera covers the area inside and outside the vehicle, and the purpose of the recording is the safety of the user and the service provider; protection of vehicles from theft and vandalism; and protection of Service Users and vehicles in the event of an accident.

While the service providers in this case are the controllers in the processing of personal data, I-TAXI is only the recipient of the data. More information about the cameras and how they are used can be found in the vehicles.

Information about your transactions

We collect information about transactions you perform through the I-TAXI application for users, including the time of your transaction, the application usage fee, and GPS data. This information is available to you at any time as you have the right to access this information.

Payment card information

You can pay for our services with the I-TAXI Application by processing the transaction using a payment card or IPS NBS system (instant payments). Users send data on payment cards directly to one of the payment services that are PCI/DSS compliant, and through the I-TAXI Application that hired that service. Therefore, I-TAXI does not process or store card data.

Personal information we receive from third parties

From time to time, I-TAXI may obtain personal information from third parties. This can happen if you are employed by a legal entity that uses the I-TAXI taxi service and registers you to use the I-TAXI service.

What happens if you don’t give us your information?

We need your information in order to identify you and know that it is you and not someone else and to prevent possible misuse.

If you do not provide us with your data, we cannot enable you to use the I-TAXI application.


Purpose of processing and legal basis for processing

In general, we process your personal data only if such processing is necessary in order to achieve a legitimate business interest or if this processing is necessary for the conclusion and execution of a contract with you or our corporate client.

We may process your personal data even if required by law.

Also, we can not process your personal data and if the processing is necessary to protect your vital interests. If we process your personal data on the basis of our legal obligations or in order to protect your vital interests, we will inform you about it.

We use only those personal data that are necessary for a specific purpose and we always try to limit the processing of personal data in relation to what is necessary for that purpose. The purpose of processing your personal data is to register on I-TAXI aplication and to apply and use all its benefits.

In addition to this, we may process your personal data in order to send you a newsletter with information on special I-TAXI offers. When we send a newsletter , we will do so either based on your consent or relying on our legitimate interest.


Legitimate interest of the operator

In order to achieve our business purpose, we process your personal data based on a legitimate interest. We do this only if your interest or your fundamental rights and freedoms do not prevail over our legitimate interest.. We use our legitimate interest to perform the following functions:

  • Maintaining your user account and responding to your requests and possible complaints;
  • Promoting and marketing our products and services;
  • Protection of the rights, property or security of the I-TAXI service provider or other persons;
  • Protecting our business and providing support to our service providers and users, partners and colleagues;
  • Identifying and preventing fraud and other illegal activities;
  • Testing and developing new services and products or improving and enhancing existing ones.

You can object at any time to such processing of your personal data based on our legitimate interest by sending an e-mail to:


Recipients of personal data

Your personal data are shared internally within the I-TAXI, during the process of maintaining I-TAXI application. We may also share your personal information with the following recipients:

  • Subcontractors, external consultants, attorneys, accountants, commercial banks, and other third parties, such as: Cloud services, hosting services, infrastructure and support; Chatbot; Advertising and marketing service providers;
  • A newly established entity or an entity acquiring ownership of I-TAXI, if I-TAXI is involved in a merger, acquisition, purchase, sale of shares or other status change;
  • To any other recipient, if we are obligated by law or by court order;
  • To any other recipient when reasonably necessary, e.g. in case of danger to life.

All recipients are obliged to take appropriate technical, organizational and personnel measures to protect your personal data and your rights. I-TAXI has signed personal data processing agreements with all recipients.


Transfer of personal data to other countries

Personal data may be transferred without any safeguards required to third countries when transferred to EU countries, countries party to Convention 108 (Serbia) and countries which have been found by the European Union to provide an adequate level of protection. For example: we send your personal data to Germany for storage.

If personal data is transferred to a non-EU country (Switzerland and Norway) or to a country that is not a party to Convention 108 (Serbia) or to a country determined by the European Union to provide an adequate level of protection, I-TAXI applies appropriate safeguards (e.g. signed contractual clauses).


Shelf life

I-TAXI keeps your personal data while using I-TAXI application and afterwards during a period of time to allow former users to restore tasks if they decide to re-download and use I-TAXI aplication and analyze data for their own business within TAXI. For more information on where and for how long your personal data is stored, as well as for more information on your rights to delete and transfer data, contact us at the following e-mail address: .


Data integrity

We will take reasonable steps to ensure that the personal information we process is reliable for the intended use, accurate, complete and current. You are responsible for the accuracy of all personal information you provide to us.

We will make reasonable efforts to maintain the accuracy and integrity of the personal information obtained and to update it as necessary.

The User is obliged to protect and keep his access data secure and to immediately notify I-TAXI of any unauthorized use of the account, relatively the User’s username and/or password and/or other security breach.

The user is solely responsible for the use of the password. If the User discloses the password or any other information regarding his account to third parties, the User is recommended to immediately change the password to avoid misuse of the user account for which the Service is not responsible.

The user is specifically prohibited from:

  • To choose or use the identity or password of a third party with the intention of posing as that person,
  • To order vehicles at fake addresses,
  • The User is responsible that the content in the Application is not offensive, does not incite others to commit crimes, encourages and/or supports discrimination or disadvantage based on race, color, sex, religion, ethnicity, nationality or other affiliation,
  • To use the “I-TAXI” identity at its own discretion, which may be considered punishable or inappropriate.

I-TAXI undertakes to respect the anonymity and privacy of the Service User.

Documents, data and information published and available about the User through the Service may not be reproduced, distributed or in any way used for commercial purposes.

Any provision of inaccurate and untrue data by the user, as well as possible misuse by the user in the use of the application, excludes the responsibility of the service provider of ordering a taxi through the I-TAXI application.


Security of personal data

I-TAXI takes appropriate security measures to protect your personal information from access and insight not granted by the application of this Notice.

We implement appropriate physical, procedural, technical, organizational and personnel measures in order to achieve the appropriate level of protection of your personal data that we process. I-TAXI applies the best industry standards in data protection. Protection refers to the loss, use against the purpose, unauthorized access and insight, alteration and destruction of such personal data.

However, no security measure can guarantee that personal data will be 100% protected, but I-TAXI at all times with its controlled processes and with high responsibility constantly improves all security measures in order to protect your personal data.

Data of minors shall not be collected, unless a minor who has reached the age of 15 independently consents to the processing of personal data in the use of information society services, which any minor over the age of 15 may do pursuant to Article 16. law on personal data protection. In the event that a parent or guardian believes that his/her child has provided information to I-TAXI and wishes this information to be removed or corrected, please contact I-TAXI at the following e-mail address:


Your rights

You can use certain rights under I-TAXI in relation to the personal data we process about you. You can apply for these rights at any time.

You have the following rights:

  • Informing: the right to be informed about how we process your personal data (this right is fulfilled by making this Privacy Notice available);
  • Access: the right to request from us access to all your personal data that we process. If you submit the request electronically, the information shall be provided in the commonly used electronic form, unless you request otherwise;
  • Correction/amendment: the right to request that incorrect or incomplete personal data about you be corrected without delay. Please let us know if you change this personal information or if you learn that any personal information we hold is inaccurate or incomplete;
  • Deletion: the right to request that your personal data be deleted without delay (subject to the restrictions set by law);
  • Restriction: the right to request a restriction on the processing of your personal data in certain situations;
  • Objection: the right to object to specific processing of personal data. This includes direct advertising, processing for scientific or historical research purposes or for statistical purposes;
  • Portability: the right to require us to transfer this data to another legal entity, if the processing is based on consent or on the basis of a contract and the processing is performed automatically.

You can exercise your rights at no additional cost by sending to the following e-mail address: We will respond to your request as soon as possible, and no later than 30 days from the date of receipt of the request. In case of complexity or a large number of requests, we may need an additional deadline to respond to the request. This period cannot be longer than 90 days and we will inform you about it separately. If for some reason access to your rights is denied, I-TAXI will provide an explanation as to why this happened.

If you believe that you have been denied any of the aforementioned rights or if you believe that we are processing your personal data in any way against the law, please contact us at the following e-mail address: You can lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection at any time.


Consent and withdrawal of consent

You can withdraw your consent to the processing of your personal data that you have given us at any time. We will react immediately and stop processing that personal data. This right is free. You can send a request for withdrawal of your consent to the following e-mail address:

Withdrawal of consent leads to the termination of the right to be a user of the application.


Date of issue of the Privacy Notice

This privacy notice was issued on August 21, 2020.


Changes and additions

I-TAXI will notify the Users in the event of a change in the Terms of Use of the Service, whereby the Users undertake to be informed about the changes in the Terms.

In the event of changes to the Terms of Use of the Service, it will be considered that the Users are acquainted with and agree to the changes to the Terms of Use of the Service by continuing to use the Service.

The User may deactivate the Application at any time.